The way publishers sell advertising is about to change fundamentally. Not incrementally - fundamentally. Today, DanAds and Sigma Software are announcing an AI Sales Agent built specifically for publisher revenue teams: an autonomous agent that can prospect, qualify, personalise outreach, and move deals forward, without waiting for a human to do it first.This fireside chat unpacks what that means in practice, why now is the right moment, and what it looks like for the first publishers already using it.
As advertising technology evolves at an unprecedented pace, media owners are fundamentally rethinking how their teams are structured, how workflows are managed, and how data is used to drive commercial decisions. This panel brings together senior leaders from across the European and North American various landscapes to explore how established players are adapting - practically, operationally, and culturally - to stay efficient, agile and competitive in an AI-driven market.
